Toucan International Celebrates First Anniversary with Brand Launch
iGaming digital PR and SEO agency Toucan International has marked its first anniversary with a new brand launch, following a year characterized by significant expansion and a 230 per cent increase in monthly recurring revenue.
Established in 2025, Toucan International emerged from the Digital PR and SEO division of Checkd Group. The agency has attracted new sportsbook and iGaming clients in both domestic and international markets.
Leadership and Growth
The agency was founded by former executives from BonusFinder and Checkd Group, James Dixon and George Webb. Since its inception, Toucan International has enhanced its Digital PR and SEO teams with senior hires and has expanded its offerings to include conversion rate optimization (CRO). This strategic move aims to broaden its digital growth services for sportsbook and online casino brands.
With additional client wins already secured for 2026 and a forecasted revenue growth of 30 percent in its second year, the refreshed brand reflects Toucan International’s evolving service portfolio and growing presence within the iGaming SEO and AI Search landscape.
Industry Engagement
The agency is also enhancing its industry profile through participation in conferences and conducting proprietary research into AI Search trends in iGaming. Recently, Webb hosted a session on AI Search at iGB in Barcelona, aligning with the company’s thought-leadership strategy.
James Dixon, PR Director and Co-Founder, emphasized that the company is committed to delivering commercial impact that goes beyond vanity metrics. Meanwhile, George Webb noted that the combined in-house and agency-side experience enables the team to assist clients in broader digital transformation initiatives beyond traditional SEO.
