MiRewards: An Evolution in MiFinity’s Offerings
MiFinity, a recognized global payments provider, has introduced MiRewards, a loyalty program aimed at rewarding its customers. This program is integrated into the MiFinity eWallet, allowing users to convert everyday payments, top-ups, and withdrawals into MiPoints. These points can be redeemed for cash credits and various exclusive rewards.
Program Overview
The MiRewards program is free to join and simple to use, featuring four tiers of engagement: Classic, Exclusive, Signature, and Elite. The Signature and Elite tiers are specifically designed for MiFinity’s VIP customers, providing enhanced earning rates, dedicated support, and exclusive invitations. MiRewards was developed in-house, enabling MiFinity to maintain control over its design, security, and potential innovations, which include tailored earning rules and country-specific experiences. This flexibility aims to boost customer engagement, improve retention, and deliver added value to users across MiFinity’s various service offerings.
CEO Comments
Paul Kavanagh, CEO of MiFinity, remarked, “MiRewards is the next step in MiFinity’s product evolution—a straightforward way to reward customers for their regular transactions. It demonstrates our commitment to enhancing customer loyalty and building long-lasting relationships. As we developed the MiRewards platform internally, we have the capacity to continuously improve it, including expanding partner offers and introducing new benefits.”
Engagement and Rewards
MiRewards stands out from traditional loyalty programs by rewarding customers for both everyday transactions and key milestones. Customers can earn MiPoints automatically on qualifying actions and receive bonus points for tasks like their first deposit, KYC verification, IBAN setup, or card verification. This gamified element adds interactivity to the experience, providing customers with various opportunities to accumulate points and advance to higher tiers more quickly.
Benefits for Merchants and Customers
MiRewards enhances the MiFinity experience by offering customers more reasons to engage with the platform and receive tangible rewards for their activities. For merchants and partners, this initiative aims to foster greater customer satisfaction, trust, and loyalty, all within a secure and seamless payment ecosystem.
Future Developments
Kavanagh added, “The launch of MiRewards represents a significant milestone for MiFinity, yet it marks only the beginning. We have plans for a range of new features and partnerships that will continue to provide value to our customers and partners globally.”
MiRewards began its rollout in mid-February 2026. Please note that features, rewards, and availability may vary by country. Customers can access MiRewards through the MiFinity app or visit the MiFinity website for more information.
