InnovaPlay Partners with Xtremepush
Brands utilizing InnovaPlay will have the ability to plan, launch, and measure campaigns across multiple channels. Following its second partnership deal of the year with Xtremepush, InnovaPlay operators can expect an integrated CRM and customer engagement suite on their platforms.
Enhanced Campaign Management
This collaboration allows brands to engage in campaign planning and execution across various channels, including mobile notifications, email, in-app messages, and SMS, all from a single environment. The integration is designed to help operators respond more swiftly to player behavior and conduct more targeted campaigns without adding to the workload of internal teams.
Benefits for Operators
The partnership aims to:
- Reduce the time required to reactivate inactive players
- Simplify the user rewarding process in real-time
- Provide marketing and CRM teams with a clearer perspective on player movement across channels, devices, and products over time
Shaun Grech, Technical Director at InnovaPlay, commented that this integration responds to operator demands in recent months, emphasizing its aim to facilitate reaching the right players at opportune moments through established communication channels.
Streamlined Solutions
Robbie Sexton, Director of Partnerships at Xtremepush, noted the advantages of collaborating with a platform that works with a diverse array of operators across different regions. He explained that this integration results in less workload and enhanced outcomes for operators. It allows access to their leading CRM engine without the need for extensive developmental resources, enabling the design of personalized player journeys in a unified way.
Future Implementation
The two companies view this partnership as part of a larger strategy aimed at providing operators with ready-to-use tools that can also adapt to specific brand needs. Anticipated practical applications include:
- Welcome series for new sign-ups
- Reminders for players who have been inactive for a specified duration
- Customized messages related to key campaigns
