Gamanza Engage Appointed as Gamification and CRM Partner for Tipico Games
Gamanza has announced that Tipico Games has selected Gamanza Engage as its gamification and customer relationship management (CRM) partner for the Tipico Games product. This partnership will integrate Gamanza Engage’s responsible engagement ecosystem, which includes gamification, free-to-play games (F2P), and CRM capabilities, into the player experience strategy of Tipico Games, specifically targeting the German market, known for its strict regulations in the iGaming sector.
Objectives of the Partnership
The collaboration aims to utilize Gamanza Engage's expertise in gamification to enhance player engagement and retention. This initiative will adhere to Germany's regulatory requirements and responsible gaming standards, while Gamanza will join the Tipico Trusted Partner Program as a compliant supplier.
Features of Gamanza Engage
Gamanza Engage is structured to assist operators in transitioning away from purely bonus-driven engagement methodologies by implementing interactive mechanisms that promote participation, progression, and loyalty without directly incentivizing spending. The platform is built on a modular design, allowing for customization to meet specific operational and market demands. The inclusion of AI-driven capabilities and predictive models supports informed engagement strategies and ongoing optimization, enabling operators to create and manage gamified experiences that blend seamlessly into existing player ecosystems.
Comments from Gamanza and Tipico
Andrés Blanco, Managing Director and Chief Product Officer for Gamanza Engage, expressed pride in Tipico Games’ choice of Gamanza Engage for their gamification and CRM needs. He emphasized that the partnership aligns with a mutual understanding that effective engagement is cultivated through thoughtful interaction and emphasizes long-term player value over short-term incentives.
From Tipico’s viewpoint, this collaboration reinforces their commitment to providing a premium and engaging experience for players within the German regulated market. Stefan Esch Schulte, Head of Games Brand, stated that gamification is a fundamental aspect of their engagement strategy for Tipico Games. He highlighted that Gamanza Engage offers a flexible approach that enhances the player journey while complying with regulatory requirements, and expressed enthusiasm about onboarding Gamanza Engage into the Tipico Trusted Partner Initiative.
This appointment further solidifies Gamanza Engage’s position as a specialized provider of engagement and gamification solutions for regulated iGaming operators, underpinning their broader mission to deliver precision-engineered products that generate sustainable value for their partners.
