BETBY presents its Brazil-focused sportsbook strategy at SBC Summit Rio and BiS SiGMA South America.

BETBY's Investment in Brazil

BETBY is preparing to establish a significant presence in Brazil by participating in two prominent industry events: SBC Summit Rio and BiS SiGMA South America. With the growth of Brazil's regulated betting market, BETBY aims to showcase its award-winning sportsbook solution, which features a strong emphasis on regionalization in product, service, and strategy.

Event Presentations

At both events, BETBY will present its fully customizable sportsbook platform, its proprietary esports feed, Betby.Games, and its advanced AI-driven toolkit, AI Labs. The primary focus will be on its hyper-localized betting portfolio, tailored to suit the preferences of Brazilian players.

Unique Offering

BETBY distinguishes itself by offering exclusive e-sims for popular Brazilian sports, including vaquejada and footvolley. This approach extends beyond traditional event markets to provide continuous betting opportunities in sports that are culturally significant in Brazil. Additionally, BETBY features a Bet Builder known for its high combinability, allowing users to combine selections within the same match and across multiple matches and sports, including traditional and esports. The Bet Builder is inclusive of all tiers of football competitions, such as state leagues and regional tournaments, which are vital for player engagement across the nation.

Betting Tips Solution

Another notable aspect of BETBY's offerings is its Betting Tips solution, which boasts extensive coverage of both traditional sports and esports. Delivered in Brazilian Portuguese, this feature provides live insights and data-driven information during football matches, aimed at enhancing user confidence and engagement.

Commitment to the Brazilian Market

Beyond product innovation, BETBY has demonstrated its commitment to Brazil by being one of the first providers to obtain a federal license in anticipation of the regulated market launch. The company has also regionalized its operational structure by appointing Brazilian sales, integration, and account managers to offer local support and expertise for partners in the country.

Statements from Leadership

Chris Nikolopoulos, BETBY’s Chief Commercial Officer, commented on the upcoming events: “Brazil is a strategic priority for us, and our presence at SBC Summit Rio and BiS SiGMA South America reflects the scale of our commitment to the country. We have invested heavily in regionalizing both our product and our team, and we look forward to demonstrating how our sportsbook is uniquely positioned to drive sustainable growth for Brazilian operators.”